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Don't make money, make a profit selling strategy

Written by Amanda Rose, ESBWA Founder & CEO

In small business every sale or new customer is its own little victory. However, just because you are making sales or signing clients doesn’t...

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Top three tips for small business women confidence strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

Trust Your Instincts

Your gut is a battle-hardened warrior. When it whispers, “Hey, something’s fishy here,”...

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Five tips for e-commerce businesses marketing selling strategy

Written by Nicole Kastner, Founder of Australian School Mums

As we swing into July, many e-commerce businesses are heading into their busiest time of the year. This can lead to equal parts...

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What should I spend on marketing? marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

A common approach to establishing a marketing budget is to allocate a percentage of your revenue. While this can vary depending...

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The power of empathy in your marketing marketing strategy

Written by Tiz Porreca, Founder & Director of Amongst Marketing

To connect with your customers and make an impact with your marketing, it's important to step into their shoes and empathise with...

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Do you have a hobby or a business? strategy

Written by Amanda Rose

Many small business women started out with a hobby that they turned (or tried to turn) into a small business.

It is important however to be very clear on whether it is a...

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