Resources, Advice and Updates

Written by Amanda Rose, ESBWA Founder & CEO

In small business every sale or new customer is its own little victory. However, just because you are making sales or signing clients doesn’t...

Written by Tiz Porreca, Founder & Director of Amongst Marketing

Trust Your Instincts

Your gut is a battle-hardened warrior. When it whispers, “Hey, something’s fishy here,”...

Written by Nicole Kastner, Founder of Australian School Mums

As we swing into July, many e-commerce businesses are heading into their busiest time of the year. This can lead to equal parts...

Written by Kat Price, Founder & Director of Ruby Agency

Good PR strategy always begins with a compelling brand narrative. Often the first point of contact with media, a brand or founder story...

Written by Tiz Porreca, Founder & Director of Amongst Marketing

A common approach to establishing a marketing budget is to allocate a percentage of your revenue. While this can vary depending...

Written by Kat Price, Founder & Director of Ruby Agency

If you’re looking for a way to prove the effectiveness of what you do, there’s nothing better than a good case study.

Case...

Written by Tiz Porreca, Founder & Director of Amongst Marketing

To connect with your customers and make an impact with your marketing, it's important to step into their shoes and empathise with...

Written by Kat Price, Founder & Director of Ruby Agency

The reputational benefits of PR are undeniable, but too many business owners are held back by a major case of imposter syndrome.

When...

To better serve the changing needs of Australian business women, we're thrilled to announce the rebranding of Small Business Women Australia (SBWA) to Entrepreneurial & Small Business Women...

The Australian Small Business and Family Enterprise Ombudsman is examining the impact of the implementation of the 1 July 2022 changes to the Commonwealth Procurement Rules on small and family...

Written by Amanda Rose

Many small business women started out with a hobby that they turned (or tried to turn) into a small business.

It is important however to be very clear on whether it is a...

Written by Amanda Rose

Internet marketing wisdom has long held that content is king — and it is. But there are roughly a billion blogs out there producing content. That’s one for every...