Running an event that actually makes you money instead of leaving you in the red is all about strategy. Make sure you plan ahead well in advance. A last minute event can work but it is a lot more stress and you run the risk of not having all the moving pieces line up properly, so the longer the planning stage the better the result. Here are a few tips to help you plan out each aspect of your event and boost your profitability.

In small business every sale or new customer is its own little victory. However, just because you are making sales or signing clients doesn’t mean you are making a profit. In fact, it doesn’t even mean you're breaking even!

Selling may be easier for some than others but there are strategies you can implement over time to perfect your selling skill set.