The Australian Financial Review – 'We're not starting at zero. Women start at minus 1000'

ESBWA CEO, Amanda Rose, has been featured in The Australian Financial Review, commenting on the 10-year plan developed by the Business Council of Australia for female entrepreneurs to get access to government-backed venture capital.

After a decade of advocating for extra support for female small business founders Amanda is “thrilled someone is finally listening”.

“It’s not an equal playing field here, Women are out there hustling, but we’re not starting at zero. Women start at minus 1000 and then when they succeed, people forget that she came from behind because people didn’t take her seriously.”

“Failure happens across the board, but with women, there is a perception that ‘you don’t have the resilience or you don’t have the idea or you’re not going to put in the effort’.”

ESBWA supports the plan and recognises that new procurement policies for government and businesses are needed to boost purchasing from female-led start-ups.